The Study of Impact of the Green Image of Brand’s Original Country on Brand Strength
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 97 === The study engaged in the effect of green image of brand’s original country on brand strength. Therefore, this paper sets out its research purposes as follows: whether the influence factors of the consumer’s green attitude of brand have difference or not; wheth...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/hg6jjr |