A Study on TV Advertising with Keyword Effects
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 97 === In recent years, TV advertising with keyword is so popular in Taiwan. Many TV advertising had added keywords at the end of advertising and asked consumers to search these keywords. TV advertising with keyword combined traditional media with Internet cleverly and...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jncgdc |