The Relationships among Brand Image、Brand Relationship Quality and Brand Loyalty of Public Television
碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 97 === Abstract Taiwan’s Public Television began in 1998. In past 10 years, public television has provided audiences with programs with multiple sights、various scenes and high quality, as well as promoting educational and cultural development. Even though public te...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/vps95r |