A study on the communication marketing strategies and communication effects of Taipei Fine Arts Museum

碩士 === 銘傳大學 === 傳播管理研究所碩士在職專班 === 97 ===  Taiwan has in total 244 public museums. In addition to government funding, public support in the form of human resources, financial, and material contribution plays a vital role in these museums'' sustainability. Therefore, it is of crucial importa...

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Bibliographic Details
Main Authors: Shu-Hua Huang, 黃淑華
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/xwsu6e