Research on relationship of Internal Marketing, Organizational Customer-oriented, Organizational Support and Job Satisfaction─ A Case Study of Public Television

碩士 === 銘傳大學 === 傳播管理研究所碩士班 === 97 === Up to now, the empirical research on “internal marketing" in Taiwan has focused on private service industries, such as banks, hospitals or government departments, the studies on the media industry were taken Eastern Broadcasting Corporation (EBC) and the Telemar...

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Bibliographic Details
Main Authors: Chin-Yi Chien, 錢志頤
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/f55q69