The correlation study on relative marketing to service quality, customer satisfaction and customer loyalty - A bank case study in Taiwan
碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 97 === Financial industry is a service industry emphasizing on“people interaction” and “customer first”. However, the “relationship marketing” provides a wide range of services to attract, maintain or strengthen customer relationships. Therefore, applying relationshi...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/26hnu5 |