Linking the Product’s Country-of-Manufacture, Country-of-brand and Consumers’ Perceived Value: Using the Product Category and the Language of Product Label as Moderators
碩士 === 銘傳大學 === 資訊管理學系碩士在職專班 === 97 === The packing of merchandise is capable of providing safety, convenience and information, and labels are critical mediums for consumers to understand products. Apart from attracting consumers with distinguishing features, merchandise also rely on ads to catch th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8uykh7 |