The Study of Consumer Innovativeness Facilitates New Product Adoption- An Integrating Individual and Family Perspective
碩士 === 銘傳大學 === 管理研究所 === 97 === New products are crucial for commercial organizations. Because most of the former articles concentrated on the innovativeness of product, only a few studies focused on the innovativeness of personal traits. Up to now, there have been many researches revealed that con...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3584c4 |