Bank Strategic Positioning and Factors for Bank Selection—a Case of the Gambia
碩士 === 銘傳大學 === 管理研究所 === 97 === This study examines the importance of bank strategic positioning and how banks position themselves in the Gambia. It also investigates the factors that determine the way and manner in which customers select the bank of their choice in The Gambia. It also contributes...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/68h2t8 |