The Effects of Customers’ Perceived Value and Purchase Intention through Travel Agencies Promotions and Brand Image
碩士 === 銘傳大學 === 觀光研究所碩士班 === 97 === In this study, we discuss relationships among concessions, and consumers’ perceived values and purchasing intentions. Data were collected by surveys, and the total number of valid samples was 445. The survey data were analyzed by reliability analysis, descriptive...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/tjed48 |