| Summary: | 碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 97 === ABSTRACT
The purpose of this study was to explore the relationship and interaction of information exchange between public relations and journalists of Tourism and transportation industries. Theories of social exchange, public relation, and communication were the framework to design the research questions. Using snowball sampling, both 6 public relations and journalists, total 12 interviewees, were interviewed for the study. Hence, interview transcripts were used as the qualitative data, the Bogdan and Biklen (2005) coding strategy was used for data analysis. To conclude, six results and findings were,
(1) journalists were not satisfied the cancellation of newspaper ordering and advertisement booking from tourism and transportation industries.
(2) journalists and public relations exchanged information for the purpose of promoting the business.
(3) both parties went abroad together in order to increase mutual relationships.
(4) both found the reasons of confrontation; public relations delayed the information, journalists also did not check the information.
(5) without professional reporting, journalists may cause the bigger negative impacts.
(6) public relations believed that senior newspaper journalists had a better qualifications than TV journalists had.
To discuss; the results of the study not only gave the opportunities for interviewees’ voices to be heard, but also provide the lessons for all of us to be learned.
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