The Effects of Service Quality, Brand Image, and Relationship Quality on Customer Loyalty in Airline Industry
碩士 === 銘傳大學 === 觀光研究所碩士在職專班 === 97 === In today’s world of intense competition in airlines industry, satisfying customers is only the base line and may not be sufficient for survival. Management should focus on gaining customer loyalty by enhancing customer perceptions of service quality and increas...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/z534ky |