To Explore the Possibility of Experiential Marketing in Cultural and Creative Industriesby Means of Nostalgic Situation
碩士 === 銘傳大學 === 設計管理研究所碩士在職專班 === 97 === Abstract While modern-day people are chasing after new “fashionable trends,” another traditional “nostalgic fever” is growing in popularity which also triggers people’s interest and passion. It has drawn people to travel back in time and savor bits and moment...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37484954808072909432 |