A Study of Design Instruction Framework in Taiwanese Brands Business

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 97 === International trends show that enterprise is powered by brand. Taiwanese industries start to shift their focus from OEM to OBM. Product design hence plays a key role in this competition. Designers’ first responsibility is to add invisible brand spirit to their w...

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Bibliographic Details
Main Authors: Chih-Yi Liao, 廖芷宜
Other Authors: 作者未提供
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/99686889012942441603