Summary: | 碩士 === 銘傳大學 === 設計管理研究所碩士班 === 97 === Since the end of 2005, Fashion Market started to raise a storm in
Taiwan, many artists and designers jumped out and sprang up. In addition,
they developed their business or owned personal brands through Fashion
Market. Though some of them have stood out due to this, in opposition,
most of them were only a flash in the pan, and experienced the gap
between dream and reality. Because the source of sustained development
and showing vitality of Fashion Market is not only metaphysical
creativity passion and expectation, but design creators need to confront
the merciless pressure of the economics. First of all, this research with
literature review and data analysis discussed Fashion Market formative
elements, development and the meaning of it. Then, it deeply
comprehended this active group’s interaction style, consumptive
phenomenon, and the individuated life aesthetics that related stakeholder
is pursuing. After that, the research constructed an individuated product
design model by using visual product evaluation as a tool to explore the
inherent emotion and perception of merchandise selling in Fashion
Market. Applying this model to assist design creators in design for
internal feeling and recognition, they also engaged in researching,
investigating, arranging and analyzing the preference, adaptation,
purchasing intent, and reasonable price by standing at marketing aspect.
In order to provide Fashion Market creators the reference materials of
accomplishing product design, this research first used focus group to
explore consumers’ emotional perception and the preference of aspiration
and requirement. Then it integrated product personality profiling (PPP)
with product image boards and intuitive visual evaluation survey to
establish this product design model. After that, the following stage would
set up the product design criteria and specification. Finally, standing on
the specific results and analysis of data of evaluation survey, it provides
these accurate consumers’ preference and purchasing intent for the
company’s high-level decision-makers.
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