Exploring Experiential Value of Regional Products Packaging Design -A Case Study of Shin-Yi Hsiang Agricultural Products

碩士 === 銘傳大學 === 設計管理研究所碩士班 === 97 === Abstract Regional specialties in Taiwan played an important role to support culture characteristic, improve the regional economy, and develop the tourism. In experience economy age, the main way of marketing is to create unusual consumption experience or custome...

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Bibliographic Details
Main Authors: Shu-Huei Yan, 顏淑慧
Other Authors: Kai-Ning Gau
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/23746881411080674761