A study on the relationship between the factors of franchise selection and the willingness of franchise

碩士 === 明道大學 === 管理研究所 === 97 === Abstract The research is mainly discussion of the factors and the decision processes of the potential franchisers in choosing franchiser. In other words, the research is choosing the process of a plan evaluation and considering the relationship between the factors of...

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Bibliographic Details
Main Authors: Wei-Jiun Ma, 馬維君
Other Authors: Chia-Ju Lu
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/75c7qy