A Research on Exploring the Consumers' Conceptions of Marketing
碩士 === 明新科技大學 === 企業管理研究所 === 97 === What is marketing? The fact that how consumers conceptualize the marketing is an important issue in the marketing research. Consumers’ conceptions of marketing may influence their attitude formation and buying behavior toward the product or service. Therefore, th...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92186506175037230698 |