The effect of service contact and consumer experiential value on purchase behavior
碩士 === 明新科技大學 === 企業管理研究所 === 97 === With dramatic changes in the economic structure, competition has gradually been greater and greater. While differences between products are getting less and less, the key to the future success of a business will certainly be turning more and more service-oriented...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06469468117098792414 |