Experiential Value, Trust and Behavioral Intention: An Empirical Study of Expert Blogs

碩士 === 明志科技大學 === 工業管理研究所 === 97 === With the advancement in Internet technology, expert blog have become a popular means to generate enthusiasm in discussion, and they have become the new experiences for those who surf the Internet. The primary purpose of this research is to explore (1) the effect...

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Bibliographic Details
Main Authors: Chou Chia-Hung, 周家弘
Other Authors: Su Li-Fang
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/90129159820238948893