The Study of experiential marketing strategy: The case of costco
碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 97 === Different from traditional marketing theory, experiential marketing (Schmitt 1999) focuses on customer experience, offering customer the value of sense, feel, think, act & relate to take place of traditional marketing functional value. Products & ser...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05950625299097823113 |