An analysis of enterprises on building self-owned brand innovation in Taiwan and its impacting factors ---cases on Franz and hTC
碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 97 === The goal of this research is to study how corporations in Taiwan transform original equipment manufacturer (OEM) / original design manufacturer (ODM) into the development of their own brands. In this thesis, the research approach is to analyze and discuss su...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/29720447979911649062 |