A study of the consumer behavior of the luxury jewelry market

碩士 === 國立政治大學 === 管理碩士學程(AMBA) === 97 === For the last decades, the intesion of consumers’ pursue of the luxury goods and jewelry was not simply the symble of the richness like before. With all the emotional attachments the marketers creacted, luxury good and jewelry have represented the high class...

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Bibliographic Details
Main Authors: Yuan, Jatin, 苑慈祐
Other Authors: 祝鳳岡
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/07959041853612786907