Uni-president seizes brewed coffee market with Starbucks and City Café
碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 97 === The current study examines consumption habit for coffee users in Taipei and effects of branding on the consumption preference and the possible cannibalization effect of City Café on Starbucks. Through a study consisting of surveys of 108 Taiwanese citizen...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/pa2eyd |