The Study of Management Strategies for Managing Direct Selling usiness in China - The Case Studies of Amway and Avon in China
碩士 === 國立政治大學 === 國際經營管理碩士班(IMBA) === 97 === The development of Direct Selling industry in China is amazingly flourishing since Avon set foot in GuangDong, China at 1992. Giving China’s potential mega size market, the growth pattern of the industry is not all very positive in the past 30 years. Chin...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54671182707229298810 |