Through purchase motivation, brand image to research on the customer satisfaction and customer loyalty relationship─A case study of UMPC-KJS brand
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 97 === This research aims at discussing the relationships among purchase motivation, brand image, customer satisfaction and customer loyalty, and the influence factors of the four dimensions through a case study of UMPC-KJS brand in order to provide reference of...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95873555372212687147 |