The competitive capability embraced by Chinese enterprises for developing international brands- case study for L.H and Li company
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 97 === 21st century, as being described in the book “The World is Flat” written by Tomas Friedman, is a flat world with unlimited business opportunities generated by globalization whereas the competition within is also fierce. In order to be competitive in this...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67778972233904147671 |