An Exploratory study on the consumer insight scale for advertising
碩士 === 國立政治大學 === 廣告研究所 === 97 === From the adman’s point of view,「Consumer insight」is the strategy to persuade consumers with the move power (affectivity). On the other hand,「Consumer insight」from the consumers angle is a advertising can transform his(her) experiences or values of the product (bran...
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| Format: | Others |
| Language: | zh-TW |
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2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76598051466808365136 |