The effect of market orientation of partnership and relationship memory on relationship performance

博士 === 國立中興大學 === 企業管理學系所 === 97 === While numerous studies have been conducted on the relationships between market orientation and performance, research results show a contradictory result in such relationships. Additionally, since most empirical studies of market orientation have focused on the pe...

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Bibliographic Details
Main Authors: Yen-Chun Peng, 彭彥群
Other Authors: 方世榮
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/02162190195481552200