A Study on Product Attribute Bullwhip in Taiwan''s ODM/OEM Industry

• Main Authors: Shih-Chaio Lin, 林世超
• Other Authors: 王瑞德
• Format: Others
• Language: zh-TW
• Online Access: http://ndltd.ncl.edu.tw/handle/79062369827583099181

碩士 === 國立中興大學 === 科技管理研究所 === 97 === The OEM/ODM firms rely on brand manufacturers to offer them customer needs to develop their new product. However, brand manufactures may not predict customer needs accurately or their products may not become major industial standard. As a result, Taiwan’s OEM/ODM firms may incur huge loss on market sales of their new products. Therefore, Taiwan’s OEM/ODM companies should have the capability to planning new technologies to reduce the product attribute. The purpose of this thesis is to develop a methodology for evaluating and selection technologies as a strategic tool for OEM/ODM firms to help them make appropriate technology planning decision. This study defines the technology planning process and key evaluation criteria for OEM/ODM companies. Then, the proposed methodology applies QFD to connect customer needs and product technologies and intergrates AHP to evaluate and select appropriate technologies. The paper uses touch panel as an example to illustrate the proposed methodology. The results show that the developed methodology can help OEM/ODM companies connect technology selection with customer needs and enhance OEM/ODM companies’ ability in technology to avoid the selection of Product Attribute Bullwhip.