Segmentation Involves Competition: Macro or Micro-Evidence from Logistics Usage of High-Tech Industry in Taiwan
碩士 === 國立中興大學 === 行銷學系所 === 97 === The purpose of this research devised a model structure to execute effective micro-macro sequence for market segmentation and compare the operational segmentation efficiency. We applied this model to logistics usage of high-tech industry in Taiwan. Instead of c...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8u9j4m |