An Investigation on Effectiveness of Sales Force for Local Generic Pharmaceutical Companies—Perception of Decision Makers versus Sales Managers
碩士 === 國立中興大學 === 行銷學系所 === 97 === The conservative payment policy of public health insurance gives a big challenge to pharmaceutical companies. However, the protection periods of blockbust patent drugs expirations will bring potential market opportunities to generic drugs suppliers. Most of pharmac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/ztvdg2 |