A Study of Influencing Factors on Customer Loyalty in Virtual Retailing Context: Using EASY SHOP as an Example"

碩士 === 國立中興大學 === 行銷學系所 === 97 === 2008 over the second half of the financial turmoil around the world quickly, causing people at home and slack business activity growth, coupled with global Internet and the rapid development of information technology to quickly bring up the original small group of...

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Bibliographic Details
Main Authors: Fu-mei Chang, 張富美
Other Authors: Shih-Yu Chou
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/ea3e98