The Impact of Web Quality, Perceived Ease of Use, Perceived Usefulness, Trust and Satisfaction on Customer Loyalty of E-retailers
碩士 === 國立中興大學 === 電子商務研究所 === 97 === E-retailing is no longer just a place for bargain hunting and information exchanging for customers. Moreover, it is increasingly being viewed to provide better service and enhanced customer relationships. Thus, the main purpose of this research is to stand on an...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/97768812733765708149 |