A Structural Equation Model for Purchase Intention of Home Video Game Console in Taiwan
碩士 === 國立中興大學 === 電子商務研究所 === 97 === The objective of this paper is to propose the generalconceptual model for purchase intention of home video game console and examines casual relationships among variables. We validate four competing theoretical models and apply maximum likelihood (ML) estimation a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87381542361381355987 |