The relationship among customer relationship management, relationship marketing and business performance: A study of hotel industry in Taiwan
碩士 === 國立勤益科技大學 === 企業管理系 === 97 === This study focused on hotel industry in Taiwan to explore the relationship among customer relationship management, relationship marketing, and business performance and also investigate the difference in strength of relationship paths between hotels and B&...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62801604077071456854 |