Exploring the Impact of Brand Image, Celebrity Endorsers, and Fit on Purchase Intension- The Case of Tea Drink Market
碩士 === 國立勤益科技大學 === 企業管理系 === 97 === In recent years, consumers take the health as the main factor when they buy drink. Tea drink occupies a large market share in Taiwan's non-alcoholic drink market. In order to increase the sales, the tea companies invited the famous people be their celebrity...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79209535585517886565 |