A Study of the Relationship among Website Service Quality, Perceived Risk, and Behavioral Intention—Using Official Websites of MMORPG as an Example

碩士 === 國立勤益科技大學 === 企業管理系 === 97 === The rapid development of online games in recent years has created intense competitions among online game companies. In addition to the game content, online game companies usually provide an official website to provide information and services related to the game....

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Bibliographic Details
Main Authors: Chi-Juei Ma, 馬啟瑞
Other Authors: Dr. Andrea Lee
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/84662512629887165891