A study of Cultural Creative Product’s Marketing Strategy ~ Take Da Jia Mazu International Festival as an Example
碩士 === 國立勤益科技大學 === 研發科技與資訊管理研究所 === 97 === In our times the purpose of the promotion of cultural and festival activities is based on the production of goods in any given economy and normal consumption behavior, including the selling of any and all affiliated products. The consuming behavior of cons...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/31668587082738792476 |