The Influence of Identification and Engagement on Brand Community Members – An Empirical Testing on Photography Communities
碩士 === 國立勤益科技大學 === 流通管理系 === 97 === The true value of the community is based on gathering a group of people together. A brand community is based on gathering people who like the identical brand together to have their opinions be respected and help them to get the resources they need. Many enterpr...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30789586371221055400 |