Methodologies for Managing New Product Development and Innovation

博士 === 國立成功大學 === 工業設計學系碩博士班 === 97 === New product development (NPD) and innovation are key factors that affect a company’s long-term survival and growth. In a dynamic, highly competitive, and uncertain market environment with short product life-cycles, firms must learn how to compete globally by s...

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Bibliographic Details
Main Authors: Yao-Tsung Ko, 柯耀宗
Other Authors: Chia-Hsiang Ma
Format: Others
Language:en_US
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/32658266773819307116