Methodologies for Managing New Product Development and Innovation

• Main Authors: Yao-Tsung Ko, 柯耀宗
• Other Authors: Chia-Hsiang Ma
• Format: Others
• Language: en_US
• Published: 2009
• Online Access: http://ndltd.ncl.edu.tw/handle/32658266773819307116

博士 === 國立成功大學 === 工業設計學系碩博士班 === 97 === New product development (NPD) and innovation are key factors that affect a company’s long-term survival and growth. In a dynamic, highly competitive, and uncertain market environment with short product life-cycles, firms must learn how to compete globally by strengthening their new product development and innovation capabilities. Only through the continuous innovation management in new product development, can firms maintain their global competitiveness. The performance of design management directly affects the success of new product development. This study develops management methods for NPD and innovation. We focus on the management of the early stages of NPD. Design Structure Matrix (DSM), Concurrent Engineering (CE), Interpretive Structural Modeling (ISM), Fuzzy Set Theory (FST), and Analytic Hierarchy Process (AHP) are integrated and conduct useful tools and methods for managing NPD. The proposed methods include (1) a dynamic planning method for new product development; (2) a structural matrix-based modeling for managing design variety; and (3) a fuzzy logic-based evaluation model for idea screening of product design. Through the better and effective design management, firms can create innovative products successfully and maintain their strength competitiveness in various markets. The case studies showed that the proposed management techniques and methodologies performed well. We expect that the research can provide some novel approaches of design management for industries to achieve the goals of innovative product development.