Methodologies for Managing New Product Development and Innovation
博士 === 國立成功大學 === 工業設計學系碩博士班 === 97 === New product development (NPD) and innovation are key factors that affect a company’s long-term survival and growth. In a dynamic, highly competitive, and uncertain market environment with short product life-cycles, firms must learn how to compete globally by s...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32658266773819307116 |