The Impact of Online Store Atmospherics on Consumer Behavioral Intentions: Cognition, Emotion,and Shopping Value as Mediators
博士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === Store atmospherics as well as consumer cognition, emotion, shopping value, and shopping motivation have been recognized as critical factors which affect consumer behavioral intentions in a traditional retail context. Given the recent explosive growth online re...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86812204112623151075 |