The Influence of Online Store Atmosphere and Design on Customer's Emotional Arousal, Attitude, and Purchasing Intention
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === Online retailing has attracted a lot of attention in recent years due to its potential and implication for buyers and sellers. Baker et al. (1994) stated that atmospheric cues may be more influential than other marketing inputs at the point of purchase. As a r...
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27848197431425458748 |