The Influence of Online Auction’s Product Price and E-retailer Reputation on Consumer’s Perception, Attitude, and Behavioral Intention
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === Recently, online auction has become a new type of e-commerce and also a popular topic for scholars doing researches. Online auction combines the conventional auction model with information technology. With both the convenience and connection provided by the In...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92440770568158844272 |