The influence of brand image and price discount on perceived quality, value, and purchase intention toward digital camera
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === Recently, there is highly competition in every industry. In order to attract consumers to purchase products, firms will use all kinds of promotions to enhance consumers’ purchase intention. Consumers’ orientation must be an origin for marketing action. It’s im...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18096565326547106988 |