The Influence of Message Regulatory Focus and Brand Awareness on Consumers’ Attitude toward the Advertisement, Attitude toward the Brand, and Purchase Intention
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === Today, because of the highly developed of medicine and technology, people can live longer. However, stress working situation and pollution environment make the living environment is worse than past. This situation makes people to take more health product than...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/02150526584749378725 |