The Effect of Conformity Incentives on Perceived Risk
碩士 === 國立成功大學 === 企業管理學系碩博士班 === 97 === This study investigated the effect of conformity incentives on perceived risk, and tested the moderating effect of product knowledge and external reference price on the relationship of conformity and perceived risk. Two incentives of conformity—informational...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56262923142669421902 |