The Effects of Product Scarcity and Consumer's Need for Uniqueness on Purchase Intention
碩士 === 國立成功大學 === 國際企業研究所碩博士班 === 97 === Scarcity strategies are employed by marketers in an attempt to influence consumer’s decision-making. Famous brands like NIKE, Apple, and Swatch have designed and produced limited-edition products specifically to stress the unavailability of products, thereby...
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| Format: | Others |
| Language: | en_US |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88501040573304552016 |